The establishment of a Premium Rate Service allowed the Garden Advisory to direct calls to a designated telephone number staffed by Horticultural specialists. Freeing up staff to focus on their main responsibilities and generating new and profitability revenue streams.

Organisation: Hilton Hotel

Hilton Hotel Group which recently used SMS messaging to communicate with members of its database.

As part of a marketing program to increase guest numbers to its hotels and build customer loyalty, the luxury hotel chain included SMS in its marketing tools.
Hilton contacted an sms provider, which provided an SMS system, giving the hotel control over its own messaging program and promotion.
Using the SMS system the hotel was able to send out important marketing messages such as specials and promotions directly to its member’s mobile handsets.
Using SMS has allowed the hotel to get the messages out instantly and at the most appropriate time of day.

The use of SMS as a direct marketing tool has a resulted has resulted in a 10-25% uptake of offers sent out by the hotel and has proved to be an integral part of its direct marketing strategy and loyalty strategy.

Case Study 2 – sms
Organisation: Arnotts Snackfoods

Arnott's Snackfoods Austin Powers promotion has generated over 10 million SMS messages, the most seen in the Asia Pacific region for a sales promotion - even more than the recent "Coke Cool Summer" promotion in China.
The campaign featuring Austin Powers on packets of Thins, CC's, Samboy, Zip-its and Mojo Munchies has been a massive success, proving very real results can be achieved and measured via SMS marketing. Arnott's Snackfoods (previously Snack Brands Australia), Singtel Optus set a target of five million messages as a benchmark of success for the campaign.
David Cross, Marketing Director from Arnott's Snackfoods said, "We have exceeded our expectations showing that SMS really works. Arnotts was adamant that SMS was the best communications medium for this audience. It's what they [the audience] are into and we're all about reaching this group in a fun and innovative way. SMS delivers exactly that, generating higher response rates than some other mechanisms".

CASE STUDY 3 – 1300/ CREDIT CARD

Organisation:T&T Marketing Tax solutions.

T&T Marketing a tax consultancy firm needed an effective and secure supply and billing channel to distribute there new and innovative tax minimiser software. Without depending on traditional marketing and sales channels.

The challenge was to develop a system that operated as a Product Purchase and distribution platform. Essential to the platforms success would be its ability to process orders in real time, take specific details and provide options for buyers to leave or listen to specific information. Primarily it needed to be user friendly and secure.

The solution was to synergise an Interactive voice response Platform with a Real time credit card purchasing platform. Customers wishing to order the tax terminator would call a toll free 1300 number. Callers were the given the options to purchase the tax terminator. Collect more information on the tax terminator, and leave specific details for delivery or feedback on the product. Clients who purchased the tax terminator were issued with a secure receipt number to ensure appropriate tracking of their purchase from end to end.